Global strategies: A comparison between Japanese and American construction firms

An in-depth study on 16 major overseas contractors and desk research on 100 others from various countries revealed that some have adopted global strategies during the turbulent 1980s. The world is perceived as a single operating platform. This implies that they harbour no inhibitions to serve anywhere. Their actions include utilizing specific countries as a springboard to enter other national markets as well as sources of landbound competitive advantages. These firms associate with all sorts of private and public bodies from around the world to expedite their advancement. Proper coordination and management is required so that their organizations behave as integrated groups. This paper centres on Japanese and American contractors to indicate the possibility of the former with their global appetite capturing a greater share of the world construction market at the expense o.