Redefining ICT embeddedness in the construction industry: Maximizing technology diffusion capabilities to support agility

Architecture, engineering and construction (AEC) research often engages linear approaches for embedding/implementing/diffusing new technology into existing business systems and processes. However, developments in information and communication technology (ICT) often fail to deliver their full potential for a number of reasons. This paper presents these challenges and highlights the need to embrace equifinality as part of a structured approach for improving impact diffusion. The central tenet and foci of this work rests with the optimization of AEC business agility. Given this, a multiple case study approach using three large construction organizations (in Turkey) was used to capture primary data from 30 respondents–representing viewpoints from three management levels: top management, middle management and first line management. Findings are presented in the form of a conceptual framework, the details of which highlight the constructs needed (inter alia ICT adoption/diffusion) to develop organizational: (i) responsiveness, (ii) flexibility and (iii) corporate competence.