Sustainable property funds: Financial stakeholders' views on sustainability criteria and market acceptance

Sustainable property (real estate) funds (S-REFs) have started to enter international finance markets. An investigation in the German-speaking parts of Switzerland examined two key questions: (1) the sustainability criteria that institutional real estate investors and real estate fund (REF) suppliers regard as important for the market success of S-REFs; and (2) how they assess the market acceptance of such funds. Focus groups were conducted to define sustainability components for S-REFs from a market success perspective. A questionnaire study was then undertaken to assess the two key questions. Factor analysis identified four independent sustainability factors: (1) building materials and energy; (2) expenses, return, and flexibility; (3) green space design; and (4) landscape and natural ecology. In the factor analysis, the set of criteria relating to sustainable social infrastructure did not form an independent factor. In total, 76% of the responding institutional investors decided on an S-REF investment, and 38% reported accepting return shortfalls against the REF benchmark. The market acceptance of S-REFs by institutional investors depends on cognitive drivers, institutional context, age, and family status of investors. These results can inform the design of S-REFs, marketing strategies, and sustainability ratings.