Choice and delivery in housebuilding: Lessons from Japan for UK housebuilders

Using the example of Japan's factory-based housing industry where firms supply customized homes which are pre-assembled from standardized components or modular systems, it is argued that 'mass customization' can be supported by several generic supply-chain models. The paper discusses these models and provides a case study of a Japanese housing supplier. Conclusions are then drawn on the implications of these lessons for the UK's speculative housebuilding industry.