Sommerville, J; Craig, N and Callaghan, N (2012) House building service quality and buyer expectations. In: Smith, S. D. (ed.) Proceedings of 28th Annual ARCOM Conference, 3-5 September 2012, Edinburgh, UK.
Official URL: https://www.arcom.ac.uk/-docs/proceedings/ar2012-1...
Abstract
Increasingly, house builders are being challenged to provide services which align with the thoughts and views of potential home buyers in terms of construction and customer service as well as overall satisfaction; which can only be obtained when post-purchase perceptions meet or exceed pre-purchase expectations. The expectation of receiving
Item Type: | Conference or Workshop Item (Paper) |
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Uncontrolled Keywords: | construction; service quality; house builders; home buyers |
Date Deposited: | 11 Apr 2025 12:29 |
Last Modified: | 11 Apr 2025 12:29 |