Diffusion of renewable energy technology (RET) the effects of absorptive capacity (ACAP) in construction

The following study sets out to investigate the effects of theories derived from Strategic Management & Planning, Resources Based View (RBV), Social Marketing, Absorptive Capacity (ACAP), and Diffusion of Innovation (DOI) and includes the following results of the investigation. After successfully being applied in other areas, the focus of DOI has rarely been a part of the energy policy query. After three decades of their promotion through policies and incentives, only 20-25% of the diffusion of RETs potential is achievable; changes in climate, as well as consumer cost savings, have not aided in the adoption of RET. RET is changing the environment, and, as a result, construction companies across the country are jumping on the opportunity of using RET as well. The construction industry of the United States has its sights set on renewable building practices. Responsible for a large part of energy consumption, the construction company has had a role in the production of materials and in the building process itself. According to a recent study by the U.S. Department of Energy, primary energy consumption makes up 40% of the country’s building sector and 19% of the worldwide energy consumption. Besides, business construction comprises approximately 90% of all power usage used during a building's lifespan. Such waste of energy extends to its operations and services (Groff, 2018).