An alternative model of motivation for steeplejacks within the petrochemical and power generation industries

Steeplejacks within the Petrochemical and Power Generation industries must routinely expose themselves to significant hazards, work in inhospitable environments, and regularly work shift patterns well in excess of the European Working Time directive, while ensuring that key elements within the UK infrastructure remain operating. The casual observer may also consider the steeplejack with a stereotypical view of being a somewhat basic individual, with simple motivational needs and an unsophisticated member of today s construction workforce. As part of a programme of study to research the motivational factors of steeplejacks within the highlighted industries, the primary motivators and demotivators are ascertained through a series of exploratory interviews undertaken with steeplejacks. In addition, a measure of correlation is identified with other construction based motivational studies, with regards to ambiguities when applying Maslow s Hierarchy of Needs theory. In seeking to apply the findings of this research to an established motivational theory, as well as explore how Maslow related ambiguities could potentially be explained, a new model of motivation was defined; the Perception of Personal Success model. Within this model needs are considered elements through which an aspirational goal (termed success ) is achieved by their satisfaction. The model expects variances in the volume and topical breadth of needs within an individual, and describes a motivational cycle where, as the perceived definition of success changes topical focus, the number of needs that comprise that success varies, and therefore the degree of motivational effort to fulfil these needs will vary proportionately. The research also reviews this model to key points within established models of motivation, and identifies areas for further consideration and review.