Strategy-formation within large private quantity surveying practices Volume I of II

Large private quantity surveying practices need to create strategies which anticipate the future business requirements of their existing and prospective clients. Traditionally, strategies have been formed by top managers, through a formal management process dominated by their analysis of markets, resulting in a plan of expected future management-controlled action. However, there is evidence that strategy-formation is more effective when it evolves through an informal approach, which elicits and utilises, in a coherent and effective manner, the strategic knowledge acquired by both top and middle managers. The development of strategic visions of the future is central to evolutionary approach.