Using the TOE theoretical framework to study the adoption of BIM-AR in a developing country: the case of Ghana

Purpose: Building information modelling (BIM) and augmented reality (AR) are unique technologies in the digitalized construction industry. In spite of the numerous benefits of BIM-AR, its adoption has been at a relatively slow pace. The purpose of this study is to investigate how the factors within technology–organization–environment (TOE) framework influence the adoption of BIM-AR in the context of construction companies in a developing country. Design/methodology/approach: By using a mainly deductive quantitative design, survey data were collected from senior management of built environment companies in Ghana using questionnaires. The study adopted a mixture of both purposive and snowball sampling approaches. Partial least squares structural equation modelling was used to analyse how the factors within the TOE framework explain BIM-AR adoption in Ghana. Findings: Findings from the study show that the top three factors within the TOE framework that facilitate the adoption of BIM-AR include ICT infrastructure within construction firms; the size of the construction firm, which may influence the financial capacity to accommodate BIM-AR; and competitive pressure. The inhibitors of BIM-AR at the company level included external support and trading partners’ readiness. Research limitations/implications: Implicit is that the significant factors will be useful to policymakers and companies in developing programs that appeal to non-adopters to aid in mitigating their challenges and further enhance BIM-AR adoption. Originality/value: The value of this paper has been the use of the theoretical framework TOE to explain the adoption factors of BIM-AR in the Ghanaian construction industry. The originality of the paper is further anchored in consideration of BIM-AR, which is quite nascent in emerging countries. © 2023, Emerald Publishing Limited.