Yusof, N A; Lai, K S and Mustafa, K E (2017) Characteristics of innovation orientations in construction companies. Journal of Engineering, Design and Technology, 15(4), pp. 436-455.
Official URL: http://dx.doi.org/10.1108/JEDT-06-2016-0037
Abstract
This study classifies the innovation orientation characteristics and determines the state of innovation among Malaysian construction companies revealing that innovation creation reflects a pioneer's efforts and involves being a market explorer that tolerates risk and is research and development-oriented.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Malaysia; innovation adoption; innovation creation; innovation orientation; construction companies |
| Date Deposited: | 11 Apr 2025 17:36 |
| Last Modified: | 11 Apr 2025 17:36 |