Hsu, Y (2017) Design-oriented strategy typology and innovation framework. Journal of Engineering, Design and Technology, 15(1), pp. 13-30.
Official URL: http://dx.doi.org/10.1108/JEDT-09-2015-0053
Abstract
An exploration of the effective product innovation strategies applied to cope with competition in the global market reveals that only enterprises that innovates, responds rapidly and maintains advantages in product design can survive in the market.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | design; product design; innovation management; design strategies; innovation strategy; typology of strategy |
| Date Deposited: | 11 Apr 2025 17:36 |
| Last Modified: | 11 Apr 2025 17:36 |