Chile helps Chile: Exploring the effects of earthquake Chile 2010

Purpose – The purpose of the present paper is to explore the political discourse present in the show Chile Ayuda a Chile [Chile helps Chile] to support the survivors and victims of the last earthquake hit Chile in 2010. Based on the belief that nationalism plays a vital role in cementing the process of recovery by making survivors believe that they, after all, have a new opportunity to be on feet again.; Design/methodology/approach – The visual methodology (enrooted in the analysis of content) is the chosen technique to develop five indicators which replicates the nationalist sentiment of Chileans post-disaster context. The archetype of nationalism is activated whenever the community is in danger.; Findings – As Baudrillard put it, the post-modernity is witness of a much wider nation-state’s declination. Nonetheless, current information presented in this report very well contrasts a thesis of this caliber. Far-away of being experiencing a decrease of Nationalism, we argue that in contexts of emergency and chaos, nationality plays an important role to maintain a firm bondage and prevent social fragmentation. Five indicators are found in the discourse of Chile helps Chile, beautiness, sport, coercion, stratification and materiality.; Research limitations/implications – The outcome of this research, because of its qualitative nature, does not allows statistical or broader inferences. For this, further investigation is needed.; Originality/value – Much of disaster-related texts have been influenced by Jean Baudrillard and his thesis of nation state decline. The originality of this research shows the opposite. As a process of resiliency, the national being still plays a crucial role in revitalizing the social tenets of community in context of uncertainness.