McNamara, E T; Howarth, T A P; Hill, C J and Stoneman, G R W (1998) Quality issues in marketing construction related products and services in China. In: Hughes, W. (ed.) Proceedings of 14th Annual ARCOM Conference, 9-11 September 1998, Reading, UK.
Abstract
The economy of China is changing fundamentally and rapidly. This in turn has resulted in a major investment in construction projects. UK suppliers of construction-related products and services recognize that China represents a significant potential market. However, there are widespread reservations about the feasibility of UK suppliers trading profitably in China, since it is perceived as a relatively impenetrable market. This paper reports on the outcomes of a series of interviews, undertaken in China, with influential construction-related decision-makers. The outcome of these interviews is expressed as a series key proposals, which, it is recommended, should form the basis of cost-effective marketing of UK-supplied construction-related products and services in China.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | China; marketing; qualitative research; quality; ISO series |
| Date Deposited: | 11 Apr 2025 12:24 |
| Last Modified: | 11 Apr 2025 12:24 |