Developing a value management model by value-goal system approach

This paper develops a conceptual model of value management in construction procurement within the framework of goal-setting theory. Value management is aimed at focusing the definitions of project goals through the interaction between the client and the project team members. Project goal specificity at the commencement of the project enhances participant commitment and facilitates clear cognized decision making throughout the project realization stage. The decision process in the value management model consists of two value dimensions, affective and cognitive; project satisfaction is concluded as a project outcome which influences future goal setting. This paper investigates the relationship of value-goal specificity, participants' conflict, commitment and satisfaction in a value-goal management model.