From focus on price to the pyramid of innovation, information, cooperation, value and trust: A success story of five Swedish building material manufacturers

In the building sector, value for thecustomer, is often regarded as being valuefor money and this, in turn, is achieved bymeans of competitive tendering. However,there are companies that also focus oninnovation as a competitive parameter intheir contribution; hereafter referred to asinnovative companies. Five managingdirectors from innovative companies inSweden were interviewed about howinnovation is dealt with in their respectivecompanies. As well as the importance ofinformation, this study points to twoadditional important factors for innovation,namely cooperation with a carefullychosen partner and the transference ofvalues to the employees. Those innovativecompanies made careful choices and usemeans of information, cooperation, valueand vision to create innovation in order tobuild trust for the company and for itsproducts and services.